Privacy policy

Privacy Policy

Last updated: 20 June 2025

Welcome to the Zesty Paws Singapore official website, operated by Health & Happiness (H&H) Singapore Pte Ltd (hereinafter referred to as "Zesty Paws", the “Company” or “we”). We are committed to respecting and protecting your personal data in accordance with the Personal Data Protection Act (“PDPA”). This Privacy Policy helps you understand how Zesty Paws collects, uses, discloses, processes, and protects your personal data when you use the various services provided by Zesty Paws.

Zesty Paws will comply with the requirements of the PDPA and this Privacy Policy.

The term “personal data” refers to data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which an organisation has or is likely to have access.

How Zesty Paws collects your personal data through this website

Zesty Paws collects personal data from different parts of this website in a variety of ways. The collection methods are explained below. If you do not agree to these rules, please stop using Zesty Paws services and/or website immediately.

‧ General browsing

In order to evaluate the traffic of each webpage, the user's path to Zesty Paws and other data, Zesty Paws will keep relevant records generated by the server when you visit this website, including the IP address of the connected device, the time of use, the browser used, browse and click data records, etc. Zesty Paws will mark the browsers of individual users, summarize and organize the web pages browsed by the user's browser within Zesty Paws.

‧ Purchasing products or services (“Product(s)”) through this website

When you purchase Products through this website, we use your information for the following purposes:

Order Processing: To process, fulfill, and ship your orders, and to provide order confirmations and updates.
Account Management: To create, maintain, and secure your account.
Customer Support: To respond to your inquiries, requests, or complaints.
Marketing and Promotions: To send you newsletters, promotional emails, and marketing communications (you may opt out at any time).
Personalization: To personalize your shopping experience and recommend products.
Analytics: To analyze website usage, improve our website and services, and understand customer preferences.

We may share your information with:

Shopify: Our e-commerce platform provider, which processes your orders and payments.
Payment Processors: To securely process your payments (e.g., Shopify Payments)
Shipping Providers: To deliver your orders.
Service Providers: Third-party vendors who help us operate our website, conduct business, or provide services (e.g., IT support, email marketing platforms, analytics services).

‧ Affiliated or Partner Links

If you purchase Products on an affiliated or partner website, such as Shopee or Lazada, once you leave this website, the relevant Privacy Policy of the affiliate or partner will apply to your activity on their website. The relevant affiliate or partner will receive data that you have been redirected from this website.

· Shopee’s Privacy Policy can be found here: Shopee Privacy Policy | Shopee SG Help Center

· Lazada’s Privacy Policy can be found here: Privacy Policy

‧ Advertising Link

From time to time, you may see Zesty Paws advertised on other websites. If you click on a link, that website may collect your personal data. Please read the privacy policies of such websites carefully. Zesty Paws is not responsible for and shall not bear any liability for any harm caused by accessing such websites or clicking on links to Zesty Paws (whether they are legitimate links, or not).

‧ Other

If you write to Zesty Paws or give feedback to the customer service center through "Contact Us", Zesty Paws will keep your communication records, in accordance with our data retention policy. In addition, Zesty Paws will occasionally invite users to complete surveys for quality assurance purposes.

2. Sharing your personal data between Zesty Paws and third parties

We may share your personal data with Zesty Paws’ third-party service providers for the purposes listed below in Article 4, including service providers who assist Zesty Paws in managing promotional lists, online activities, online surveys and conducting market research. However, we will not share your personal data with any third party for its own direct marketing activities. Where required by applicable laws, we will obtain your consent before sharing personal data with third parties.

3. How does Zesty Paws website use Cookies?

In order to optimise your browsing, Zesty Paws uses cookies to store certain information about you at certain times. A “cookie” is a short piece of data sent from a web server to a browser and stored on a computer hard drive.

Cookies are used to for the following purposes:

Session cookies: General site performance.
Analytics and Performance: For example, to count the number of visitors and analyse the browsing patterns and user interest, to improve our services and enable more personalized content.
Security and Site Preferences: For example, to prevent bot traffic.

4. Target-oriented advertising:

Zesty Paws may also provide statistics and analytics received through cookies and provide it to advertisers to match their advertising goals and deliver relevant target-oriented advertisements for advertisers. However, Zesty Paws will not provide personal data collected through cookies to such advertisers.

Zesty Paws’ website is built on the Shopify platform. This means that Shopify is a “data intermediary” under the PDPA, and will process personal data as necessary to provide and improve website functionality to the Company.

The following categories of personal data may be processed by Shopify:

User activity on Zesty Paws website, including products viewed.
User device information for device(s) used when visiting Zesty Paws website, including IP address, browser, and network activity.
Other information about the User’s interactions with the Company.

Shopify’s Privacy Policy can be found here: Shopify Privacy Policy - Shopify

4. General: Zesty Paws’ collection and use of personal data

Zesty Paws may collect and use your personal data for the following purposes:

(a) performing obligations in the course of or in connection with our provision of the goods and/or services requested by you and our business operations;

(b) verifying your identity;

(d) managing your relationship with us;

(e) processing payment or credit transactions;

(f) complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority; and/or

(g) any other purposes for which you have provided the information;

Products and services, promotion

We may use your name and contact information to contact you about our related products and services, promotions and special events. Before we take such actions, we will obtain your consent.

You can ask us to stop using your personal data for direct marketing at any time without paying any fees. When we use your personal data for direct marketing purposes, Zesty Paws will not only indicate on the information or email that it was sent by Zesty Paws, but also provide a method for you to stop receiving the marketing information. If you do not want to receive such emails, you only need to modify your member settings to indicate that you do not wish to receive such information and emails.

Disclosure of Personal Data Overseas

During the course of its business operations, Zesty Paws may disclose personal data to overseas related parties and service providers, for one or more of the purposes set out in paragraph 4 above.

5. Safety precautions for users' personal data

To safeguard your personal data from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks, we have introduced appropriate administrative, physical and technical measures such as minimised collection of personal data, authentication and access controls (such as good password practices, need-to-basis for data disclosure, etc.), encryption of data, up-to-date antivirus protection, regular patching of operating system and other software, securely erase storage media in devices before disposal, web security measures against risks, usage of 2 factor authentication (2fa) to secure access, and security review and testing performed regularly.

You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.

If you are sharing your computer with others or using a public computer, remember to close the browser window to prevent others from reading your personal data.

6. Right to access and correct personal data

You have the right to access/correct the personal data we hold about you. If you need to access or correct your personal data, or to inquire about our policies and practices regarding personal data, please contact our Data Protection Officer:

Email: asia_dpo@hh.global

Address: Health and Happiness (H&H) Hong Kong Limited.

Suites 4007-09, 40th Floor, One Island East,

Taikoo Place, 18 Westlands Road, Quarry Bay, Hong Kong

Attention: Data Privacy Officer